Naples Soap Company is preparing to launch a skincare line called Grow Beautii. The skincare line will include cleansers and moisturizers for people with sensitive skin. Grow Beautii is set to launch in the fourth quarter of 2024. 
 
With Grow Beautii, Naples Soap Company prepares to serve an unmet segment of the growing sensitive skincare products market. The Grow Beautii line will cater to the broadest segment of the consumer market that seeks high-quality, affordable, gentle, and appealing beauty and self-care products for sensitive skin, says the company. 
 
Founder & CEO of Naples Soap Company, Deanna Wallin commented: 
“Creating self-care and beauty products for sensitive skin is in our DNA at Naples Soap Company. Having personally struggled with and suffered from eczema and psoriasis, I tried countless dermatological prescriptions and over-the-counter skincare products to relieve my symptoms. This personal journey is what inspired me to create and grow my own skincare line. We are very excited to launch Grow Beautii through our broadening wholesale distribution channels, and we believe this will have a significant impact on our Company’s national reach and growth momentum.”
 
Product formulas will focus on all-natural ingredients proven to soothe the skin and will include goat’s milk, coconut oil, sea salt, witch hazel, and aloe vera.

Grow Beautii is expected to expand the company’s wholesale growth and will be available at Naples Soap Company’s physical stores, online, and other direct-to-consumer digital marketing channels. 

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